Exploring a quantitative assessment system for the popularity of digital media art has become a central issue linking art creation, technology application and market communication. Aiming at the bottleneck of the current algorithm, this paper proposes a LSTM algorithm based on multi-head attention mechanism optimization. The study began with a correlation analysis. The results showed that the number of interactive elements had the strongest correlation with popularity, and the absolute value of correlation coefficient reached 0.556887. Variables such as creation time, number of colors, and complexity score also have some correlation with popularity. It can be seen that the time invested in creation, the richness of color and the complexity of works will affect the popularity of works to a certain extent. Taking decision tree, random forest, CatBoost, AdaBoost, and XGBoost as comparative experimental objects, our model performed best in terms of accuracy, recall, accuracy, F1, and AUC in various indicators. Its accuracy was 0.855, which was higher than decision tree (0.709), random forest (0.803), CatBoost (0.786), AdaBoost (0.778) and XGBoost (0.744), and the overall classification accuracy was the highest. Recall and accuracy of 0.855 and 0.856, respectively, are also ahead of other models. It performs better at identifying positive samples and predicting the proportion of actual positive samples among positive samples. The F1 value of 0.855 is also higher than that of other models, and the ability to take into account both accuracy and recall is stronger. The AUC reached 0.904, surpassing random forest's 0.875 and CatBoost's 0.876, demonstrating the best ability to differentiate between positive and negative samples. In contrast, the other models are slightly inferior in various metrics, especially the overall performance of the decision tree and XGBoost is significantly lower than ours. This research outcome provides a more effective method for quantitatively assessing the popularity of digital media art. It not only provides a direction for the integration of artistic creation and technology application, but also provides a scientific basis for the formulation of market communication strategy.
Research Article
Open Access