Traditional cultural tourism interest point recommendation systems rely solely on single-modal data modeling, they fail to accurately uncover tourists' deeper preferences and dynamic travel needs, making it difficult to meet the evolving demands of contemporary cultural tourism consumption. This paper reviews the multimodal data architecture in the cultural tourism domain, categorizes cultural tourism data into five major types, and clarifies the applicable scenarios and application advantages of various domestic and international datasets. Furthermore, leveraging cutting-edge technologies, this paper constructs a comprehensive multimodal recommendation framework for cultural tourism. Subsequently, from the two core dimensions of data and algorithms, the paper conducts an in-depth analysis of the key bottlenecks and practical implementation challenges in current research and, in alignment with industry development trends, proposes several forward-looking research directions. This study enhances the theoretical and technical framework for multimodal recommendation in cultural tourism, providing a solid theoretical basis and engineering reference for numerous smart cultural tourism scenarios.
Research Article
Open Access